These are just great, and for those that haven’t seen this before, “Dumb Ways to Die” was part of an ad campaign created for a transit agency in Melbourne, Australia. In addition to the video, there is a wildly-popular app of the same name. RTD obtained the rights to this ad campaign and is simply reusing it here in Colorado.
RTD has a great safety record and we want to keep it that way. Most people are smart and safe around buses and trains. But some people forget that buses and trains are big and fast and can’t stop quickly. There are a million dumb ways to die, don’t let it be around buses and trains.
The Dumb Ways to Die campaign is a reminder to be safe every day. Don’t do dumb things like stick your fork in a toaster or sell both your kidneys on the internet. We also want you to be safe around buses and trains. Here are a few tips to remember the next time you’re near a bus or train: